Thanks to its territorial brand success, launched in 2014 to carry the dynamics engaged by the development plan on the horizon of 2020, Casablanca stands out as the pioneer platform of exchanges and reflections around the issues, the practices and the trends of the city branding in Morocco and Africa today.
Placed under the theme of “internal mobility for the external attractiveness of territories”, this first edition of “AFRICA PLACE MARKETING” is an international symposium on the new practices and the territorial’s marketing trends gathering public administrations, local authorities, journalists, influencers and major representatives of the various international territories, as Amsterdam, Berlin or London.
THE “AFRICA PLACE MARKETING”, that will take place on the 16th of January 2018 at “Most Events” in Casablanca, will also be an opportunity to put forward the potential of African cities, their development and international outreach.
This event will be organized around a plenary and two workshops, and promises to be a privileged place of networking and inspiration.
Find out the latest news about the event on our social networks on #APM2018 !!