We are currently undergoing a new step in 2017 in the development of activities around WeCasablanca by setting up a specific governance for the follow up and the global coordination of territorial marketing at the scale of the metropolis. In compliance with the positioning retained for WeCasablanca, namely “Casablanca, where the world meets “, we stress on the ‘living together and working together’ by valuing initiatives that strengthen diversity, solidarity, creativity and sharing.
A first part of this program has consisted in the institutionalization of the partnership between WeCasablanca and the first circle of partners, namely, the local development companies, the regional investment center and the regional tourism authority of Casablanca- Settat. A second step should insist on the appropriation of the brand and its anchoring through the expansion of its partners, namely via a second circle composed of all the stakeholders in all the fields: Economy, tourism, culture, sports …
- Strategic Partners: The Wilaya of the Region of Casablanca-Settat, The Municipality of Casablanca, The Regional Council of Casablanca, The Prefectural Council of Casablanca, CFC, CGEM, ONMT
- Project Partners: RAM, ONDA, Chamber of Commerce of Casablanca, ONCF, Hassan II University of Casablanca, CDG
- Other Partners: ANP, OFEC, Maroc Export, AMDI, Association Carrières Centrales, Plural Moroccans