▶ “▶ The” Moroccan Architecture Meetings “”: Ideas debated by Selma Zerhouni, publication director of AM-Architecture du Maroc magazine
▶ Apart from the development of air transport and hotels, the success of urban tourism is subject to visits to heritage areas and cultural activities. This builds the DNA of the cities and is a market whose growth produces unheard-of opportunities. Structuring a sustainable tourism industry, whether business or leisure, necessarily involves this question.
In Casablanca, the proactive approach against a backdrop of metropolitan strategy seems barely sketched out. While large-scale projects are being undertaken by the LDS, (the big theater, the redevelopment of the Art Deco district, the archaeological park, the cultural factory of the old slaughterhouses …) one only mentions the financial scale in this area. first phase.
Urban tourism is multidimensional and should be accompanied by explicit cultural content. Otherwise, it runs the risk of being disconnected from local communities, artists and social actors. It thus induces learning and dedicated communication to produce meaning and stimulate artistic and cultural life.
▶ Free admission
▪ Mr. Said Mouhib: DG of the Regional Council of Tourism.
▪ Mr. Ahmed Benboujida: Chairman of the Public Utilities, Heritage and Benefits Commission at the Casablanca Commune.
▪ Mrs. Fatema Bouabed: delegate of tourism to the city
▪ Mrs. Monique Eleb: co-author of the book “Casablanca, between myths and realities”. Honorary Professor, Researcher.
Member of Laboratoire A.C.S. of the National School of Architecture Paris-Malaquais
An appointment to talk about # architecture, #town and #scapes.
Every two months, the magazine AM – ARCHITECTURE OF MOROCCO and the French Institute of Casablanca, invite amateurs and professionals to a meeting in the form of a “talk show” between several guests in a friendly and instructive setting. It will address the major issues of cities and territories, starting from current projects, allowing different points of view to express themselves. “