– DNA FILM
To support the promotion of the overall attractiveness of the city, we have realized a ” Casablanca DNA” commercial spot in three languages (French, Arabic and English) and in several formats. The metropolis is thus presented as an effervescent, welcoming and open city, but also as a laboratory city, citizen of the world, seeking its balance between tradition and modernity. A portrait that signs our singularity and reveals our DNA.
Casablanca is full of places to discover, of buildings to explore, of treasures of architecture to question. This is why, we have made available to users via smartphone and computer six immersive 360° videos, allowing them to (re) discover the city as if they were there. The Medina, the Corniche, the Wilaya, the Habous, the Hassan II Mosque or the United Nations square: so many places to discover on the portal www.wecasablanca.com.
-A video in partnership with Oxford Business Group for business
While the metropolis has established itself as a financial hub in Africa, attracting more and more multinationals, we have teamed up with Oxford Business Group to produce a video that shows the dynamism of the city and its many competitive advantages, remarkable diversification its economy, the modernity of its transport infrastructure and the successes of local and international investors. The film is broadcasted on Bloomberg’s terminals via the Oxford Business Group platform.
-An educational film
In order to present the WeCasablanca’s attractiveness approach in an accessible way, we produced a three-minute educational video in dialectal Arabic. In this video we discover the objective of the attractiveness approach and its genesis. This motion design video was created in a didactic format accessible to the greatest number, adapted to the web and viewable on smartphone or tablet. A playful way to invite the inhabitants of Casablanca to become actors of their city and ambassadors of their brand.
– PDGC Progression
To learn all about the status of the « Grand Casablanca » 2015-2020 Development Plan » watch the video below.
At the heart of our communication strategy, we have the aftermovie of our projects