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WECASABLANCA

    Home WECASABLANCA
    WECASABLANCA
    A participative approach
    Project Partners
    Operational deployment
    wecasaa

    Move forward together, in the same direction

    To mobilize, federate and structure the stakeholders, with regard to the city’s management, around a common goal: to promote the territorial Metropolitan-Casablanca brand. The stakes are high, competition between territories is intensifying in a climate of high urban growth rates. The race for international attractiveness is accelerating with a strong trend towards “metropolization”: the competition is moving away from countries and to metropolitan areas. Currently, 16 cities with a population upwards of 3 million are recorded in Africa. 34 are expected by 2030… The promotion of Casablanca goes by way of the consideration of the major economic trends at the regional, national and international levels structured around clearly identified development pillars.

    • Reveal Casablanca’s DNA
    • Strengthen the sense of pride of being from Casablanca
    • Accelerate the city’s social and economic growth through the expansion of its outreach and the development of its attractiveness.
    • Affirm Casablanca’s identity and promote its attributes by reconnecting the inhabitants with their city and present strong arguments to come and visit, settle or invest in Casablanca

    An approach that is the cornerstone of Casablanca Events et Animation.

    • After the signature of the agreement concerning the financing of the marketing and territorial promotion program of Casablanca in 2014 in front of His Majesty the King Mohammed VI, may God assist Him, several actions were undertaken for the construction of a sustainable appeal approach for the metropolis.

    The milestones achieved:

    • September 24th, 2014: Signature on the agreement concerning the financing of the marketing and territorial promotion program of Casablanca in front of His Majesty the King Mohammed VI, may god assist Him,
    • April 28th, 2015: Creation of the local development company Casablanca Events & Animation,
    • November 13th, 2015: Project kick-off meeting with the project’s first partners,
    • November 26th, 2015: Organizing of a workshop with the city of Amsterdam on the theme “Branding for cities, a luxury or a requirement”,
    • January 27th, 2016: Technical committee set up on the end phase,
    • July 1st, 2016: COPIL for the validation of the appeal strategy and the creation of the brand,
    • April- September 2016: Workshops and delivery of operational rollouts, governance, economy, environment, tourism, big projects,
    • October 4th, 2016: operational deployment plan,
    • October 21st, 2016: Closing meeting of the project,
    • October 24th, 2016: Disclosure of the appeal strategy WeCasablanca.

    ABOUT US

    Casablanca Events and Animation’s mission is to promote Casablanca nationally and globally through economic, cultural and sport activities.

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    Residence les Pléiades - 3rd floor, 105 Bd Abdelmoumen Casablanca
    Tél : +212 522 227 745 / +212 522 227 746
    Fax : +212 522 227 749
    contact@casaevents.ma
    www.casaevents.ma
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    Copyright 2016 | all rights reserved
    • ABOUT US
      • Business card
      • Vision
      • Organisation
    • OUR PROJECTS
      • Development Plan
        • Development Plan
        • PMO
        • Follow up of PMO projects
      • WECASABLANCA
        • WECASABLANCA
        • A shared brand
        • Leading partners of the project
        • Operational deployment
      • Equipment and infrastructure
        • Sports Complex Mohammed V
        • Al Amal Living Lab
        • Larbi Zaouli Complex
        • Sports facilities of proximity
      • Communication
        • Our websites
        • Our mobile apps
        • Social Media
        • Audiovisual productions
    • Events
      • Calendar
      • Events
        • Business Events
        • Cultural Events
        • Sports Events
    • MEDIA CENTER
      • Corporate presentation
    • Publications
      • MAGAZINE
      • Casawa Comic Book
      • The expatriates guide of Casablanca
      • Casa Shopping Guide
      • 100 things to do
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